Eataly

I interned in Eataly NYC’s marketing department during summer 2024. I had the opportunity to be hands-on in all aspects of the department’s work, from writing product copy for over 2000 products to shooting reels for the main Instagram to redesigning the store’s signage. 

 

Niasca Portofino

The task was to take this family-owned brand and elevate their presence within Eataly’s Flatiron location. As of 2024, Eataly sold only a couple of Niasca Portofino’s products in-store, the most successful being the pesto and the limonata. Below is an example of how I reworked the product’s existing copy to align more closely with Eataly’s storytelling approach.
            

With this fresh copy, I envisioned various types of signage to be displayed throughout Eataly Flatiron. 

Lurisia
Lurisia is