Niasca Portofino

The task was to take this family-owned brand and elevate their presence within Eataly’s Flatiron location. As of 2024, Eataly sold only a couple of Niasca Portofino’s products in-store, the most successful being the pesto and the limonata. Below is an example of how I reworked the product’s existing copy to align more closely with Eataly’s storytelling approach.
            

With this fresh copy, I envisioned various types of signage to be displayed throughout Eataly Flatiron.